Rohit Prabhakar

I build agentic revenue systems for Fortune 50 companies

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AI · CMO Leadership · Digital Transformation · Revenue Growth

From the
desk of
Rohit

Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.

5
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All 388 AI & Growth Engine 10 Market-of-One 13 Digital Transformation 63 Executive Leadership 12 The Frontier 239 Artificial Intelligence 43

All Writing

388 articles
Digital Transformation Guide
01 Oct 2018 · 1 min read

Leading Digital Transformation (Step 8)- Institute Change

Articulate the connections between the new behaviors and organizational success, and develop the means to ensure leadership development and succession. Don’t manage – lead change before you have to. -Jack Welch Here are some of the things that I have seen implemented in order to solidify change that has been initiated or created due to […]

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Digital Transformation Guide
06 Sep 2018 · 1 min read

Sustain Acceleration: Step 7 of Digital Transformation

By now you already have huge momentum in your digital transformation and you will like to know Step 7 of Digital Transformation. Frequent small wins and the guiding coalition is working in the favor of digital transformation to move to the next big and bold things that are right for the organization. At this stage […]

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Enabling Intelligent Marketing The Frontier
10 Sep 2017 · 1 min read

Enabling Intelligent Marketing

My Keynote presentation from NASSCOM MARTECH Confluence 2017 on the topic of Digital Transformation: Enabling Intelligent Marketing. [slideshare id=79364410&doc=enablingintelligentmarketingnasscom-170902011822] Drawing the Technology Landscape for Intelligent Marketing A hype-free overview of intelligent technologies for marketing. This session will also cover the uses, ROI and challenges of these technologies.  

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Leading Digital Transformation (Step 6)- Generate short-term wins Digital Transformation Guide
13 Aug 2017 · 2 min read

Leading Digital Transformation (Step 6)- Generate short-term wins

Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results of the digital transformation. “Track your small wins to motivate big accomplishments.” – Teresa Amabile Motivation is critical to leading digital transformation or any other big change. Motivation comes from organizational momentum that comes from a combination […]

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Reframe Problems Before Solving Digital Transformation Guide
04 May 2017 · 1 min read

Reframe Problems Before Solving

I recently understood the importance of reframing the problem before looking into solutions. It helps in creating simple, effective and economical solution in far shorter time. Here are Seven practices for effective reframing of problem in few minutes that I learnt from the HBR article: Establish legitimacy: It’s difficult to use reframing if you are […]

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Digital Transformation Guide
25 Apr 2017 · 1 min read

Leading Digital Transformation (Step 5)- Empower and Remove Barriers

The purpose of this stage is to overcome barriers to Digital Transformation. It is crucial to remove barriers to change, change systems or structures that pose threats to digital transformation. These barriers could be structure, skills, systems and supervisors. Three main best practices for removing barriers to change are: Educate & Engage When major changes […]

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Digital Transformation Guide
22 Jan 2017 · 3 min read

Leading Digital Transformation (Step 4) Communicate and Enlist volunteers

“Change happens when it is done by the people and not to the people!” Enlist Volunteers In step 2 we talked about building a guiding coalition. Now is the time to take participation in Digital Transformation to new levels by enlisting volunteers. It is just like software moving from Alpha to a beta stage. The intent […]

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Digital Transformation Guide
11 Jan 2017 · 3 min read

Leading Digital Transformation (Step 3) Develop Vision & Strategy

Once a Sense of Urgency and the guiding coalition has been created for Digital Transformation we need to ensure that we have vision and strategy in place. Vision & Strategy provides Why & How to ensure that the end result of Digital Transformation is successfully delivered. Vision refers to a picture of the future with […]

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Digital Transformation Guide
15 Nov 2016 · 2 min read

Leading Digital Transformation (Step 2) Build a Guiding Coalition

Assemble a diverse alliance of enthusiastic people with power, credibility and influence to think, design and support digital transformation. This alliance is what John Kotter refers to as build a guiding coalition. It is a Coalition and not a Team for digital transformation A coalition is a combination or alliance, especially a temporary one between persons, factions, […]

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Digital Transformation Guide
10 Nov 2016 · 4 min read

Leading Digital Transformation (Step 1) Creating Sense of Urgency

“Sense of urgency is not the natural state of affairs. It has to be created and recreated.” – John Kotter from his book “A sense of Urgency”   Leading Digital Transformation at any level requires an ability to create an atmosphere of urgency. An atmosphere that can motivate and keep the team focused on a […]

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Digital Transformation Guide
02 Nov 2016 · 2 min read

8 Essential steps to digital transformation

I wish we could just call it business transformation but in the world full of buzzwords and keywords I will also call it digital transformation. Digital transformation is just a business transformation in the digital age. Some also call it digitization and digitalization (Read how they are different).   Digital transformation is less about technology […]

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Digital Transformation Guide
26 Oct 2016 · 2 min read

Digital Transformation Strategy

I will not bore you with another post on what is digital transformation or digital transformation strategy.  “The digital revolution is far more significant than the invention of writing or even of printing.” -Douglas Engelbart Let me help you answer the question: How to build digital transformation strategy? One of common perceptions about digital transformation […]

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Rohit Prabhakar.

CMO · CDO · Transformation Leader.
Building growth engines where commercial instinct meets AI.

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