From the
desk of
Rohit
Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.
All Writing
388 articles
Self DevelopmentLeader, take your vitamins first!
Today morning life gave me an opportunity to be a better leader. I learnt a lesson from my son that I will always apply to become a better leader. My 7 yr old son has been a very healthy eater since he started eating. Lately he turned into being a picky eater, not interested in eating kids vitamins […]
Read →Thank you! Happy Thanksgiving 2015
With a limited understanding of Thanksgiving, all I know it is about being Grateful and celebrating it with food (especially Turkey). Grateful to everybody who has contributed to your life in the preceding year. Being a vegetarian I am not going to eat Turkey but I can still be grateful to everyone who has helped me. […]
Read →Problem solving needs Common sense, more than intelligence
The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense. – Thomas A. Edison My recent experience helped me understand that it takes common sense; more than intelligence to create best solution in every situation. My son goes to kindergarten and the entrance is through an enclosure. We all drop […]
Read →Social Business
Social business represents a significant transformational opportunity for organizations. Many companies, after initial forays into external social media, are now realizing the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organizational and cultural challenges posed […]
Read →Day 2 of MarTech Conference
Here are my tweet notes from Day 2 of Marketing Technology conference (MarTech) at Boston Tweets about “#martech from:rohitprabhakar since:2014-08-20 until:2014-08-21” Some of good reads from others who attended MarTech. REVIEW OF #MARTECH, THE INAUGURAL MARKETING TECHNOLOGY CONFERENCE by CHRISTOPHER S PENN
Read →What I learnt on Day 1 of MarTech Conference
Martech Conference at Boston turned out to be one of the best conference I have ever attended. Here is the recap of what I learnt at MarTech Conference in day 1. I think twitter is a very nice global notebook to take notes. This way you are not selfish to keep the good notes from […]
Read →UFO or NASA drones?
I am curious about UFOs but I never write such articles but what we saw tonight makes me curious to share it with all of you. These may be a personal flying drone, drone or may be a UFO. Today 8/13/2014 between 9:10-9:20 PM PST we saw 2 flying objects on the west side of San Ramon. […]
Read →Why I am attending Marketing Technology Conference
Marketing Technology Conference is the first ever event for the practice of Marketing Technologies. I go to many conferences but I never write about them and especially before the conference. Few of my friends have recently inquired me on why I am attending the Marketing Technology Conference and what are the benefits I see by attending Marketing Technology […]
Read →Why Strategies fail in Corporate World
No doubt strategic thinking has a great importance for the overall growth of the organization. As very well said “Men without vision shall perish” which holds so true about every organization too. Having a strategic thinking that maps to the vision is an absolute necessity. I don’t think if a company or group can ever […]
Read →Risk vs Issue
Risk vs Issue is something that confuses us more than anything else in Project Management. I have myself always been confused about the difference between Risk and Issue. I always understood it as Issue is an event and Risk is the Consequence. I believe that most of us in the profession also think the same way. […]
Read →Different people develop at different rates
If you are a leader of any kind you need to be best motivator. Keep a thumb rule in you mind, different people develop at different rates. The best motivators always lookout for the hidden capacities that are best to come. As a leader more than getting laurels the biggest role is to find the […]
Read →Chief Marketing Technology Officer
If you want to read about the role of chief marketing technology officer (CMTO) here are some of the best resources in order of my preference: http://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/ http://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist/ar/1 http://www.cmo.com/articles/2014/6/30/chief_marketing_tech.html http://chiefdigitalofficer.net/the-rise-of-the-chief-marketing-technologist/ http://adage.com/article/cmo-strategy/marketing-marketers-a-chief-marketing-technologist/146175/
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