The
Market-of-One
Brief.
Rohit Prabhakar — Fortune 50 CMO and CDO at Visa — writes weekly on AI, customer obsession, and the commercial strategies that compound. One sharp insight every week on AI, customer obsession, and the commercial strategies that separate companies that win from those that watch others win.
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“The CMO who builds the growth architecture owns the revenue conversation. The one who doesn't is always defending the budget.”
— Rohit Prabhakar · The Growth Architecture, Issue 03One Thursday. One idea. Lasting impact.
Not a roundup. Not 15 links. One idea — observed, tested, or proven in Fortune 50 environments — and what it means for how you lead, build, and grow.
Every insight sits at the intersection of commercial instinct, AI capability, and customer obsession. That is the only intersection that produces durable revenue growth.
If you have read another newsletter and thought “I already knew that,” this is the antidote. Rohit writes from $1.7B+ in outcomes, not from content calendars.
What it looks like.
Last week I was in a room with twelve CMOs. Every single one had run an AI pilot. Eight of them described the same outcome: strong demo, weak adoption, no ROI. The model worked. The workflow did not.
The problem is not the AI. The problem is architecture. We have built AI as a destination — a tool you go to — rather than as an embedded capability that comes to you. I call this the difference between AI you visit and AI that works.
The solution is what I call In-Flow AI: intelligence that operates inside the workflows your team already lives in, rather than requiring a context switch to access it. When the AI is where the work already happens, adoption becomes inevitable rather than aspirational.
The archive.
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