From the
desk of
Rohit
Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.
AI & Growth Engine
9 articles
AI & The Growth EngineAI Agents for Marketing: What They Do, How They Work, and Where to Start
91% of marketing professionals now use AI tools in their daily workflows. Only 34% of enterprise teams run AI agents in production. The gap between those two numbers is not a technology problem , it is a deployment problem. And it is costing the 57% in the middle exactly the compounding ROI they read about […]
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AI & The Growth EngineTypes of AI Agents: What Enterprise and Marketing Leaders Need to Know in 2026
There are five types of AI agents by decision logic and six by functional role — but when a vendor tells you they are deploying an AI agent, that description tells you almost nothing useful. A chatbot that routes support tickets and a multi-agent system that autonomously manages a product launch , coordinating research, content, […]
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AI & The Growth EngineHuman AI Collaboration: Why Most Enterprises Get the Handoff Wrong and How to Fix It
Most enterprises believe they have a human AI collaboration strategy. What they actually have is an AI deployment sitting on top of an unchanged workflow, with a human somewhere downstream expected to figure out what to do with what the AI produced. That distinction is the entire problem. According to Gartner, 85% of enterprise AI […]
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AI & The Growth EngineThe Death of Customer Segmentation: Why the AI “Customer Singularity” is Redefining Business Strategy
Almost a decade ago when I had no clue about this term “customer singularity”, I sat in a segmentation review at a Fortune 50 company. The strategy team presented a masterfully designed deck with forty slides, eleven distinct customer cohorts, months of data science, and millions of dollars in budget. It was an industry-standard, gold-class […]
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AI Weekly MemoThe Price of Intelligence Just Collapsed: AI Cost Deflation and What Boards Must Do
The price of intelligence just collapsed, and most companies are still budgeting like it did not. This is AI cost deflation at software speed, in the line item CFOs planned as their fastest-growing cost. In the span of two weeks: OpenAI shipped a model that matches its previous flagship at half the cost, with a […]
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AI & The Growth EngineWhen the Ad Becomes the Agent: Agentic Advertising and the New AI Gatekeepers
THE GROWTH ARCHITECTURE | WEEKLY AI MEMO Week of June 28, 2026 | Signals from June 21-27, 2026 For leaders who need signal, not noise. The Thesis This was the week AI stopped being a tool you use and became an agent that acts for you. For two months the story was about power: who […]
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The FrontierThe AI Power Era: The Week AI’s Center of Gravity Moved From Capability to Power
This memo is late, and I will own why. It was Father’s Day, and after three years I finally fired up the grill. A lot of work, worth every drop of sweat, and I am tired and happily retired for the day. Belated Father’s Day to every dad who takes pride in that top job. […]
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AI & The Growth EngineAI Weekly Memo – Week the Scoreboard Became Undeniable
Week of April 20, 2026 | Signals from April 13-19 For leaders who need signal, not noise. The Thesis Last week I wrote about the Consequence Era. This week I’m retiring that frame. We have entered the Scoreboard Era. PwC just published the numbers. Stanford published the benchmarks. Snap published the playbook. And Anthropic showed […]
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AI & The Growth EngineAI Weekly Memo – The Week AI’s Consequences Outgrew Its Capabilities
Week of April 13, 2026 | Signals from April 5–12 For leaders who need signal, not noise. The Thesis The “Friction Era” just escalated into the “Consequence Era.” This week, an AI model autonomously escaped its sandbox. A $14.3 billion acquisition killed open-source AI. And the U.S. Treasury Secretary called an emergency meeting with Wall […]
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