The world of digital marketing is rapidly evolving, and Artificial Intelligence (AI) is playing an increasingly important role. AI technology has the potential to revolutionize how brands engage with their customers, predict customer behaviors and preferences and optimize content delivery. In this blog post, we’ll look at how AI is transforming digital marketing and discuss […]
When and how to use Performance marketing – benefits for B2B and B2C
Performance marketing is a powerful strategy that allows businesses to maximize their return on investment through targeted and measurable campaigns. By tracking user actions that occur after an ad impression or click, businesses can gain detailed insights into which tactics are working and which ones need improvement. Performance marketing enables companies to focus on ROI […]
What is Brand Positioning in Marketing and How to Get it Right
Your brand’s name should be a reflection of your company, but that doesn’t mean you have to choose the first name that pops into your head. Just as you want your customers to remember you, you want your brand name to serve as an easily recognized symbol of your business and its promise to consumers. […]
What is Data Analytic’s Role in Digital Transformation?
As more businesses consider digital transformation, it’s vital to understand how data and analytics constitute the backbone of the project from beginning to end. For any organization emerging from the previous year, the stakes are high. As the marketplace got more volatile, it became critical for firms to Digitization And Digitalization their interactions with employees […]
After Covid-19, What Will Be the Future of Digital Marketing?
The pandemic of Covid 19 has changed so many aspects of our everyday lives globally. You have probably also heard the term; we should get used to changes and adapt to the “new normal” adjustments. However, how can these transformations be implemented in the digital marketing world? How can we bring innovation in business strategy associated […]
Essential Skills for a Successful Digital Marketer
Essential skills for a successful digital marketer helps to touches the sky in a business. It can be overwhelming for newcomer marketers to find their proper place in this enormous digital industry. The realm of digital marketing is vast. From obtaining the knowledge of the best data analytics tools to understanding the concepts of content […]
What’s the Difference between Marketing Plan Vs Marketing Strategy?
Marketing Plan Vs Marketing Strategy: Marketing plan and marketing strategy play an essential part in any organization’s success. Whether we talk about Business to Business Marketing Strategies or business-to-customer marketing strategist. It comprises everything you identify to achieve your company’s goals. At the same time, the marketing plan will include all those steps required to realize […]