AI Snake Oil: Separating Hype from Reality in AI

The surge of artificial intelligence (AI) into our professional and personal lives has been nothing short of transformative. From automating routine tasks to enhancing decision-making processes, AI’s potential seems limitless. But with every new technology trend comes a familiar shadow — the alluring yet myriad promises that ultimately underdeliver, otherwise known as “Snake Oil.” In […]

Read More

AI in Marketing

AI Impact on Digital Marketing Strategies

The world of digital marketing is rapidly evolving, and Artificial Intelligence (AI) is playing an increasingly important role. AI technology has the potential to revolutionize how brands engage with their customers, predict customer behaviors and preferences and optimize content delivery. In this blog post, we’ll look at how AI is transforming digital marketing and discuss […]

Read More

Performance Marketing

When and how to use Performance marketing – benefits for B2B and B2C

Performance marketing is a powerful strategy that allows businesses to maximize their return on investment through targeted and measurable campaigns. By tracking user actions that occur after an ad impression or click, businesses can gain detailed insights into which tactics are working and which ones need improvement. Performance marketing enables companies to focus on ROI […]

Read More