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Digital Transformation Guide · April 25, 2017 · 2 min read

Leading Digital Transformation (Step 5)- Empower and Remove Barriers

Rohit
Rohit
CMO · CDO · Transformation Leader
Removing Barriers

Image Source: NYTimes

The purpose of this stage is to overcome barriers to Digital Transformation. It is crucial to remove barriers to change, change systems or structures that pose threats to digital transformation. These barriers could be structure, skills, systems and supervisors. Three main best practices for removing barriers to change are:

Educate & Engage

When major changes are initiated we need to think about new behavior, skills and attitudes that are required in the new world. A good training with right kind of experience enables digital transformation in a big way. Always remember that encouraged and empowered employees make an enterprise win!

Inform & Negotiate

Every transformation will have it’s fair share of problem stakeholders. A huge category of such problem stakeholders can be influenced directly and indirectly. These stakeholders are not just against the change but also have huge organizational influence. There is no way that your change will be successful without including them in the process. Understanding the real needs/fears of such stakeholders is very critical as you try to negotiate with them to be the supporters of your change.

Every time after a successful negotiations I feel like this

Sucessful Digital transformation Negotiation

Ignore

Some of the problem stakeholders are completely against the change but don’t have huge influence on the organization. The best strategy for such stakeholders is to give them very high level information and keep them out of your routine. You may like to negotiate with such stakeholders but that may not be the best use of your time!

Related Articles:

8 steps to digital transformation

Leading Digital Transformation (Step 1) Creating Sense of Urgency

Leading Digital Transformation (Step 2) Build a Guiding Coalition 

Leading Digital Transformation (Step 3) Develop Vision & Strategy 

Leading Digital Transformation (Step 4) Communicate and Enlist volunteers

Digital Transformation Guide #2012 digital marketing events#Digital Transformation#Digital Transformation Framework#Digital Transformation Strategy#Marketing Technology#MarTech
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Rohit
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Rohit

Fortune 50 CMO, board advisor, and operator with twenty years across AI, marketing, sales, and customer experience. He writes on the Market of One - the shift from segments to individuals - and the architectural thinking required to build commercial organizations for the AI era.

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CMO · CDO · Transformation Leader.
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