From the
desk of
Rohit
Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.
All Writing
388 articlesDigital Transformation, Benefits, and Possible Trends in 2021
Digital transformation means different things for each organization, and that’s why some organizations are in the planning phase, some in the middle of implementation and some are struggling with the very concept. This digital change is not limited to large organizations but small businesses and start-ups are also welcoming and adapting to the current changing […]
Read →Best B2B Marketing Strategies Essential for Business in 2021
B2B marketing has changed in the past 5-10 years. Marketers are switching their focus from sales and cold calling to digital marketing and SEO to engage new clients and build brand presence. Digital is the new driving force that will dominate the business marketing strategy in 2021 as well. Creating a buyer persona and then targeting audiences […]
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LeadershipThe Tale Of Vintage Watch Gift And Leadership Principles
There are moments in our lives that define or redefine our leadership principles and our lives. One such incident just happened and brought me back to my core values. One of my previous direct reports came to meet me and gifted something very special. He appreciated me for my leadership style of transparency, empathy, trust […]
Read →MarTech Adoption – How to increase Marketing ROI
Beside your MarTech stack, MarTech adoption is a critical factor in driving success and high return on investment (ROI). MarTech skills and regular use of those skills is probably #1 on the ROI enabler list. Skills come primarily from training and that needs resources especially investment of money.
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Digital Transformation GuideWhat is Customer Data Platform, CDP vs DMP vs DATA LAKE explained
Customer data is the lifeblood of any business. It drives customer acquisition and retention, helps to identify customer needs and interests, and is essential for optimizing customer experience. To make sense of this data and use it to your advantage, you need a reliable platform that can store and analyze your data. But which one […]
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Digital Transformation GuideDefinition of Digital Transformation, Digitization and Digitalization
Do you know the right definition of digital transformation, Digitization and Digitalization or are you confused
Read →What is Digital
Today, modern digital technologies allow companies to understand better new sectors, existing demographics, and customer journeys to offer a new level of customer experience, interaction, satisfaction, and even new business models and markets.
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Digital Transformation GuideHistory of Digital and Transformation it has enabled
From a mere email conversation to significant business decisions, everything is done via digital mediums. It all began with a binary number system, and the modern digital advancements are not showing any signs of slowing down for decades.
Read →Hope over fear
In this time of fear and chaos, I have a choice just like everyone else, every day, every minute and for almost everything. The choice is to choose hope over fear or fear over hope. I have a choice to choose hope that me, family, friends, and community will stay safe or fear and worry […]
Read →Times of change
However, in the truest sense, it isn’t a headache. This is just a transformation of the way something used to be and this is definitely a thing that we can adjust to.
Read →Modern CMO – Leading Growth Marketing
Today’s CMO is just not responsible for the brand, PR, and communications. Two most important goals for modern CMO are responsible for growth marketing with sales and customer experience (CX). In the last few years, you must have seen the rise of demand centers and CX responsibilities in CMO organization. This is the reality of […]
Read →What is meaning of Digital in Digital Transformation
This is the most common question I am asked during all my years in digital transformation. It may come in various formats, but the intent is to understand the digital transformation scope. Every digital transformation lead will have a different answer based on the state of the company’s evolution. Hence no answer can be right or wrong […]
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