DMP vs CDP vs DATA LAKE

During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to solve every problem while CDPs end up being heavily underestimated. In my opinion, neither CDP and nor Data Lake is replacement for each other but a perfect complement to each other. Data Lakes are a […]

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Problem Reframing

Reframe Problems Before Solving

I recently understood the importance of reframing the problem before looking into solutions. It helps in creating simple, effective and economical solution in far shorter time. Here are Seven practices for effective reframing of problem in few minutes that I learnt from the HBR article: Establish legitimacy: It’s difficult to use reframing if you are […]

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Social Business

Social business represents a significant transformational opportunity for organizations. Many companies, after initial forays into external social media, are now realizing the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organizational and cultural challenges posed […]

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