Rohit Prabhakar

I build agentic revenue systems for Fortune 50 companies

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Milk: The biggest driver of impulsive buying in FMCG

December 18, 2013 by Rohit Prabhakar Leave a Comment

As per recent study by Nielsen, nothing has more power to drive consumers to the store than milk (59% of instances), closely followed by pet food (56%) and baby food (52%).

And it is true in case of our family. Every time we go to buy milk it always costs us more than $30-$40. We always come back with many other things, what we all call “impulsive buying”.

Source: Nielsen

Source: Nielsen

Filed Under: Marketing Technology Guide, The Frontier

Are your metrics screwed up due to bots? 61.5% of website visitors are bots.

December 13, 2013 by Rohit Prabhakar Leave a Comment

2103 report for Incapsula reveals an increase in bot traffic since last year. Are you currently segmenting your bot traffic in your web analytics profile? Are you ensuring that your website metrics are not inflated? If not, I think this a right time to start thinking and doing something about it because

61.5% of Web Traffic Is Not Human

61.5% of Web Traffic Is Not Human

Here are some good articles on how you can segment the bot traffic if you are using Google Analytics:

  • How to Filter Bot Traffic From Your Google Analytics
  • GOOGLE ANALYTICS: HOW TO SEGMENT AND FILTER ROBOT TRAFFIC

Filed Under: Marketing Technology, The Frontier

Top 5 successful b-to-b media properties

May 22, 2013 by Rohit Prabhakar Leave a Comment

The top properties in media power that you cannot forget in B2B space. These properties topped the list of successful b-to-b media properties in providing targeted, engaging content, they could build audiences and attract advertisers.

  1. The Wall Street Journal
  2. Google
  3. LinkedIn
  4. Bloomberg Businessweek
  5. Forbes

Read more about these 5 and other 45 on B2B Magazine’s BtoB’s 2013 Media Power 50 special report

Filed Under: Marketing Technology Guide, The Frontier Tagged With: b2b media, btob media, Top 5 successful b-to-b media properties

What is Rand Fishkin (MOZ) upto?

April 5, 2013 by Rohit Prabhakar Leave a Comment

What is Rand Fishkin upto? There seems to be a top secret project MOZ going on from SEOMOZ. MOZ blog is already up and running. What I can see from the current home page message they are definitely going to join the inbound marketing business. I am looking forward for this launch as I am interested to see their offering in the space of inbound marketing. I am a follower of Rand Fishkin awesome work in the SEO space. Good wishes to Rand Fishkin!

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Filed Under: Marketing Technology, The Frontier Tagged With: inbound marketing, MOZ, Rand Fishkin, SEOMOZ, SEOMOZ inbound marketing

Absolute necessary for B2B CMO in 2013

April 4, 2013 by Rohit Prabhakar Leave a Comment

CMO Superman

Image credits to 3 Geeks and a Law Blog

In last few years the business buyers have become far more educated and empowered with the all the information available on web and social channels.

Filed Under: Marketing Technology Guide, The Frontier Tagged With: CMO 2013, CMO imperatives, Digital CMO, must for CMO

4 Social Media Marketing Lessons

April 3, 2013 by Rohit Prabhakar Leave a Comment

Social media marketing lesson

Awesome post “4 Social Media Marketing Lessons From the Top Colleges” Written by Allison Rice

  • Lesson #1. Share Your Good News in Real Time

  • Lesson #2. Build Followers Through Variety

  • Lesson #3. Keep Your Clients and Readers In the Conversation

  • Lesson #4. Don

Filed Under: Marketing Technology Guide, The Frontier Tagged With: social marketing

Monitor online reputation

February 13, 2013 by Rohit Prabhakar 2 Comments

One of the

Filed Under: Digital Transformation Guide, Marketing Technology Tagged With: How to Monitor online reputation, online brand reputation, online reputation, reputation management, social media public relations

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