Google TV: What does it means to a technologist and an enterpreneur?

Since yesterday I have searched lot of times and read many blogs to find out what does the Google TV means for a technical person like me. How can I use this technology or how can I think of using it. I want to understand the opportunities that lie in this breakthrough Google TV that can help me and you. Here is some information that may help you as it helped me:

Designing websites for Google TV

Table of Contents

• Designing for TV: A Primer
• Simplicity above all
• Navigation is critical
• A new kind of screen
• Even TV needs text
• Sound matters
• Flash on Google TV

Source: Google TV

I would really appreciate your opinion on how to do you think that Google TV can be utilized from a perspective of a technologist or an entrepreneur.