If you want to read about the role of chief marketing technology officer (CMTO) here are some of the best resources in order of my preference:
- http://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/
- http://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist/ar/1
- http://www.cmo.com/articles/2014/6/30/chief_marketing_tech.html
- http://chiefdigitalofficer.net/the-rise-of-the-chief-marketing-technologist/
- http://adage.com/article/cmo-strategy/marketing-marketers-a-chief-marketing-technologist/146175/
