From the
desk of
Rohit
Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.
All Writing
388 articles
Marketing TechnologyAdvanced AI Optimization Research for Marketing & Advertising Campaigns
Traditional marketing modes such as Advertisements have become quite expensive. The modern and effective content marketing channels are overcrowded, making it hard to maintain and coordinate the omnichannel presence. To get through these situations, Advanced AI for Marketing can prove useful in providing solutions to optimize marketing campaigns. Many vast enterprises are already implementing the possibilities offered […]
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The FrontierInnovative B2B Marketing Strategies for 2022
Many businesses experienced 2021 as a year of great uncertainty and volatility. These situations were fueled by epidemic situations and continued to affect the ways businesses operate globally. Whereas such uncertainties always pose challenges, they also lead to inevitable innovations. Here on this topic, we are excited to share with readers what the future holds […]
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Chief Growth OfficerWhat is Chief Growth Officer (CGO)- Skills, Requirements, Job Description
With businesses striving to stay ahead of the curve and meet customer demands, it’s no surprise that a new role has risen in C-suite positions. The Chief Growth Officer (CGO) is accountable for driving overall growth within an organization. This executive leader must map out strategies to increase revenue, attract more customers, improve retention rates […]
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data and analyticsData Life Cycle in Customer Experience Journey
The 4 main types of data that are helpful in taking your customer journey from OK to Awesome are
Read →We cannot be everything to everyone!
Learnt this wisdom from a serial entrepreneur today – “We cannot be everything to everyone!” When we try to do that, It is confusing not just for others but for ourselves too. We must prioritize what and where we should focus on. Clearly defining the “Why” behind what you we are doing is absolute must […]
Read →Power lies in Product Adoption
Power of system is realized when users adopts the system. Number of subscriptions or units sold is a great metric to calculate revenue and initial success of a product but the true to success of the product is based on how well it is adopted. Once a product is well adopted, it confirms all aspects […]
Read →Top 5 Leadership Values and Principles Essential for Leaders
Skillful leadership is essential for the success of a business and achieving set goals. Some people are born leaders, while others develop the skills and abilities to lead business efficiently. A leader in an organization have specific day-to-day duties that bound them in a pattern and addresses only the pressing concerns. Many leaders have fallen […]
Read →7 Ways in Which Digital Transformation Is Transforming the Businesses
The digital world is changing very fast, and businesses worldwide adopt the digital business model to make use of the new technological advancements. Continuous innovation and development help a business remove incompetencies from its internal and external business processes to improve overall efficiencies and growth. Adding these new technological advancements to your business is no […]
Read →Top 5 Benefits of Implementing Marketing Technology in Your Business Strategy
Technology is moving faster than ever before and with this customer’s expectations are getting higher too. MarTech marketing technology is becoming key for organizations to meet and exceed customer expectations. MarTech helps organizations fill the digital gap created due to the rapid advancement in technology and evolving consumer behavior. The advancement in artificial intelligence, analytics, and automation […]
Read →How Artificial Intelligence is Changing Business Forever
The world around us is changing very fast, industries are transforming, and small companies are slowly capturing the market with innovations. Robotics and artificial intelligence have faded the business’s word monopoly, and anyone with an innovative solution and right approach can establish their brand in the market. Importance of AI Artificial intelligence is becoming more diverse as […]
Read →10 Ways Innovation can Help Grow Your Business
As customers become more demanding and tech-savvy, innovation has become a necessary tool for a business to stay competitive and be future-ready. Every business out there wants to get an edge and stand out among competitors. Innovation in business strategy helps businesses get that edge – boosting productivity, increasing profits, and growing brand popularity. Innovation is not […]
Read →Top Data and Analytics Trends to Watch out for 2021
The year 2020 has been challenging for many companies, but one area that has seen consistent growth even in the uncertain market condition has been data analytics. Businesses now realized the importance of data and analytics; without the right data and proper analysis, it is difficult for a business to make the best decisions. The change […]
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