From the
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Rohit
Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.
All Writing
388 articlesHow Bowtie B2B Growth Model is different from Traditional Sales Funnel
The Bowtie B2B growth model is a modern approach to understanding and optimizing the customer lifecycle in business-to-business (B2B) settings. Unlike the traditional sales funnel, which focuses heavily on attracting and converting leads without much emphasis on post-sale engagement, the Bowtie model takes a holistic view of the customer journey—before and after conversion. Why It’s […]
Read →Practical Use Cases of Generative AI: Beyond the Snake Oil
When approached thoughtfully and strategically, Generative AI reveals a wealth of practical applications that can drive real value across industries. Particularly in marketing, sales and customer experience (CX) where creativity and analytics are crucial, generative AI can transform processes and enhance customer engagement. These applications have also proven to improve operational efficiencies and reducing cost. […]
Read →GenAI Snake Oil: Separating Hype from Reality in AI
The surge of artificial intelligence (AI) into our professional and personal lives has been nothing short of transformative. From automating routine tasks to enhancing decision-making processes, AI’s potential seems limitless. But with every new technology trend comes a familiar shadow — the alluring yet myriad promises that ultimately underdeliver, otherwise known as “Snake Oil.” In […]
Read →The MarTech Optimization Playbook
Her is my secret sauce of how I have unlocked enormous value from MarTech at every large organization I have been part of.
Read →Essential Skills for Success in Digital Marketing
Digital marketing is a dynamic and fast-paced industry, with opportunities for creative and analytical individuals alike. As the digital landscape continues to evolve, so too do the skills necessary for success. Here are some key skills that are essential for anyone looking to thrive in the field of digital marketing. 1. Data Analysis In today’s […]
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TechnologyWhat is Bard by Google? How is it different from ChatGPT
Google just announced Bard it's version of ChatGPT. What is Bard, comparison on Bard vs ChatGPT the underlying technology and which one is better
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Digital MarketingAI Impact on Digital Marketing Strategies
The world of digital marketing is rapidly evolving, and Artificial Intelligence (AI) is playing an increasingly important role. AI technology has the potential to revolutionize how brands engage with their customers, predict customer behaviors and preferences and optimize content delivery. In this blog post, we’ll look at how AI is transforming digital marketing and discuss […]
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B2B Marketing StrategiesWhen and how to use Performance marketing – benefits for B2B and B2C
Performance marketing is a powerful strategy that allows businesses to maximize their return on investment through targeted and measurable campaigns. By tracking user actions that occur after an ad impression or click, businesses can gain detailed insights into which tactics are working and which ones need improvement. Performance marketing enables companies to focus on ROI […]
Read →Top Strategic Technology Trends – For CIOs | Not From Gartner
As technology continues to evolve at a rapid pace, the role of the Chief Information Officer (CIO) is changing drastically. While some CIOs are still focused on traditional IT management tasks such as hardware and software installation and maintenance, they now must also be prepared to embrace new technology trends that could shape their organization’s […]
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LeadershipLife Changing Leadership lessons From My Wife And Daughter
2022 ended for our family with a beautiful trip to Las Vegas and 3 national parks around. In 7 days we visited Zion National Park (should be on your must go places), Grand Canyon National Park and Death Valley National Park. We made lots of memories as a family and at the same time we […]
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MarketingWhat is Brand Positioning in Marketing and How to Get it Right
Your brand’s name should be a reflection of your company, but that doesn’t mean you have to choose the first name that pops into your head. Just as you want your customers to remember you, you want your brand name to serve as an easily recognized symbol of your business and its promise to consumers. […]
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TechnologyHow To Remove Personal Information From Internet
When you Google yourself, what do you find? I’m sure that there is a lot more information about me on the internet than anyone outside my close circle would want to know. Like where does this person live and work – their address, phone number (sometimes cell), email account etc., it may not stop there […]
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