From the
desk of
Rohit
Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.
The Frontier
239 articlesDay 2 of MarTech Conference
Here are my tweet notes from Day 2 of Marketing Technology conference (MarTech) at Boston Tweets about “#martech from:rohitprabhakar since:2014-08-20 until:2014-08-21” Some of good reads from others who attended MarTech. REVIEW OF #MARTECH, THE INAUGURAL MARKETING TECHNOLOGY CONFERENCE by CHRISTOPHER S PENN
Read →UFO or NASA drones?
I am curious about UFOs but I never write such articles but what we saw tonight makes me curious to share it with all of you. These may be a personal flying drone, drone or may be a UFO. Today 8/13/2014 between 9:10-9:20 PM PST we saw 2 flying objects on the west side of San Ramon. […]
Read →Why I am attending Marketing Technology Conference
Marketing Technology Conference is the first ever event for the practice of Marketing Technologies. I go to many conferences but I never write about them and especially before the conference. Few of my friends have recently inquired me on why I am attending the Marketing Technology Conference and what are the benefits I see by attending Marketing Technology […]
Read →Different people develop at different rates
If you are a leader of any kind you need to be best motivator. Keep a thumb rule in you mind, different people develop at different rates. The best motivators always lookout for the hidden capacities that are best to come. As a leader more than getting laurels the biggest role is to find the […]
Read →Chief Marketing Technology Officer
If you want to read about the role of chief marketing technology officer (CMTO) here are some of the best resources in order of my preference: http://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/ http://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist/ar/1 http://www.cmo.com/articles/2014/6/30/chief_marketing_tech.html http://chiefdigitalofficer.net/the-rise-of-the-chief-marketing-technologist/ http://adage.com/article/cmo-strategy/marketing-marketers-a-chief-marketing-technologist/146175/
Read →Digital Tipping Point from McKinsey – Digitization
The digitization efforts across organizations around the globe are picking up momentum. A report from McKinsey came out today sharing how the efforts around digital are gaining steam. It shows that we are making a good progress around digital as an industry trend around digitization. Here are few of the key takeaways about digitization from the report: Executives say their […]
Read →For a productive day at work tomorrow, give the smartphone a rest tonight.
For a productive day at work tomorrow, give the smartphone a rest tonight. smartphone late into the evening doesn
Read →Right Tactics for Social Media
Here is a very nice information on right tactics for Social Media. Rand Fishkin addresses the 10 big social media challenges in this post. [slideshare id=30692131&doc=10-social-media-problems-140201000251-phpapp02]
Read →Android OS owns 52% of US Smartphone market
[caption id="attachment_2256" align="aligncenter" width="635"] Source Nielsen[/caption]
Read →Milk: The biggest driver of impulsive buying in FMCG
As per recent study by Nielsen, nothing has more power to drive consumers to the store than milk (59% of instances), closely followed by pet food (56%) and baby food (52%). And it is true in case of our family. Every time we go to buy milk it always costs us more than $30-$40. We […]
Read →Are your metrics screwed up due to bots? 61.5% of website visitors are bots.
2103 report for Incapsula reveals an increase in bot traffic since last year. Are you currently segmenting your bot traffic in your web analytics profile? Are you ensuring that your website metrics are not inflated? If not, I think this a right time to start thinking and doing something about it because 61.5% of Web […]
Read →Online Safety Tips
Here are the top five most popular online safety tips from Google Blog: Add 2-step verification to keep the bad guys out of your Google account. Use a password to secure your router. Avoid malware
Read →Get the thinking before it's an article.
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