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Digital Transformation Guide · October 1, 2018 · 1 min read

Leading Digital Transformation (Step 8)- Institute Change

Rohit
Rohit
CMO · CDO · Transformation Leader

Articulate the connections between the new behaviors and organizational success, and develop the means to ensure leadership development and succession.

Don’t manage – lead change before you have to. -Jack Welch

Here are some of the things that I have seen implemented in order to solidify change that has been initiated or created due to Digital Transformation initiatives:

  • Start a Digital enablement program
  • Promote and adopt ROI mindset
  • Align Digital KPI’s to Performance KPI’s in long-term
  • Whatever else that you think can work based on the culture of your organization

This is the final step on the list of 8 steps that I recommend for digital transformation in your organization.

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Fortune 50 CMO, board advisor, and operator with twenty years across AI, marketing, sales, and customer experience. He writes on the Market of One - the shift from segments to individuals - and the architectural thinking required to build commercial organizations for the AI era.

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Rohit Prabhakar.

CMO · CDO · Transformation Leader.
Building growth engines where commercial instinct meets AI.

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