From the
desk of
Rohit
Every article here is built around a single conviction: that the intersection of AI, commercial instinct, and customer obsession is where the next era of growth gets decided. These are not opinions. They are patterns observed across $1.7B+ in outcomes.
The Frontier
239 articlesTop Data and Analytics Trends to Watch out for 2021
The year 2020 has been challenging for many companies, but one area that has seen consistent growth even in the uncertain market condition has been data analytics. Businesses now realized the importance of data and analytics; without the right data and proper analysis, it is difficult for a business to make the best decisions. The change […]
Read →Best B2B Marketing Strategies Essential for Business in 2021
B2B marketing has changed in the past 5-10 years. Marketers are switching their focus from sales and cold calling to digital marketing and SEO to engage new clients and build brand presence. Digital is the new driving force that will dominate the business marketing strategy in 2021 as well. Creating a buyer persona and then targeting audiences […]
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LeadershipThe Tale Of Vintage Watch Gift And Leadership Principles
There are moments in our lives that define or redefine our leadership principles and our lives. One such incident just happened and brought me back to my core values. One of my previous direct reports came to meet me and gifted something very special. He appreciated me for my leadership style of transparency, empathy, trust […]
Read →MarTech Adoption – How to increase Marketing ROI
Beside your MarTech stack, MarTech adoption is a critical factor in driving success and high return on investment (ROI). MarTech skills and regular use of those skills is probably #1 on the ROI enabler list. Skills come primarily from training and that needs resources especially investment of money.
Read →What is Digital
Today, modern digital technologies allow companies to understand better new sectors, existing demographics, and customer journeys to offer a new level of customer experience, interaction, satisfaction, and even new business models and markets.
Read →Hope over fear
In this time of fear and chaos, I have a choice just like everyone else, every day, every minute and for almost everything. The choice is to choose hope over fear or fear over hope. I have a choice to choose hope that me, family, friends, and community will stay safe or fear and worry […]
Read →Times of change
However, in the truest sense, it isn’t a headache. This is just a transformation of the way something used to be and this is definitely a thing that we can adjust to.
Read →Modern CMO – Leading Growth Marketing
Today’s CMO is just not responsible for the brand, PR, and communications. Two most important goals for modern CMO are responsible for growth marketing with sales and customer experience (CX). In the last few years, you must have seen the rise of demand centers and CX responsibilities in CMO organization. This is the reality of […]
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The FrontierEnabling Intelligent Marketing
My Keynote presentation from NASSCOM MARTECH Confluence 2017 on the topic of Digital Transformation: Enabling Intelligent Marketing. [slideshare id=79364410&doc=enablingintelligentmarketingnasscom-170902011822] Drawing the Technology Landscape for Intelligent Marketing A hype-free overview of intelligent technologies for marketing. This session will also cover the uses, ROI and challenges of these technologies.
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Self DevelopmentLeader, take your vitamins first!
Today morning life gave me an opportunity to be a better leader. I learnt a lesson from my son that I will always apply to become a better leader. My 7 yr old son has been a very healthy eater since he started eating. Lately he turned into being a picky eater, not interested in eating kids vitamins […]
Read →Thank you! Happy Thanksgiving 2015
With a limited understanding of Thanksgiving, all I know it is about being Grateful and celebrating it with food (especially Turkey). Grateful to everybody who has contributed to your life in the preceding year. Being a vegetarian I am not going to eat Turkey but I can still be grateful to everyone who has helped me. […]
Read →Social Business
Social business represents a significant transformational opportunity for organizations. Many companies, after initial forays into external social media, are now realizing the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organizational and cultural challenges posed […]
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