Rohit Prabhakar

I build agentic revenue systems for Fortune 50 companies

Milk: The biggest driver of impulsive buying in FMCG

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As per recent study by Nielsen, nothing has more power to drive consumers to the store than milk (59% of instances), closely followed by pet food (56%) and baby food (52%).

And it is true in case of our family. Every time we go to buy milk it always costs us more than $30-$40. We always come back with many other things, what we all call “impulsive buying”.

Source: Nielsen

Source: Nielsen

Are your metrics screwed up due to bots? 61.5% of website visitors are bots.

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2103 report for Incapsula reveals an increase in bot traffic since last year. Are you currently segmenting your bot traffic in your web analytics profile? Are you ensuring that your website metrics are not inflated? If not, I think this a right time to start thinking and doing something about it because

61.5% of Web Traffic Is Not Human

61.5% of Web Traffic Is Not Human

Here are some good articles on how you can segment the bot traffic if you are using Google Analytics:

Be careful, Your iPad or iPhone can be in your Neighbor’s house

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Be careful, Your iPad or iPhone can be in your Neighbor’s house.. that is how Apple’s Find My iPhone application shows. While sitting in my home I tried to test this app and my iPad is in my Neighbor’s house as per this app. I know the gps locations cannot be so accurate but I am sharing this to share that next time you loose your iPad or iPhone, think before you knock your neighbor’s door LOL

My Ipad Not in My House

My Ipad Not in My House