Advanced AI

Advanced AI Optimization Research for Marketing & Advertising Campaigns

Traditional marketing modes such as Advertisements have become quite expensive. The modern and effective content marketing channels are overcrowded, making it hard to maintain and coordinate the omnichannel presence. To get through these situations, Advanced AI for Marketing can prove useful in providing solutions to optimize marketing campaigns. Many vast enterprises are already implementing the possibilities offered […]

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DMP vs CDP vs DATA LAKE

During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to solve every problem while CDPs end up being heavily underestimated. In my opinion, neither CDP and nor Data Lake is replacement for each other but a perfect complement to each other. Data Lakes are a […]

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Problem Reframing

Reframe Problems Before Solving

I recently understood the importance of reframing the problem before looking into solutions. It helps in creating simple, effective and economical solution in far shorter time. Here are Seven practices for effective reframing of problem in few minutes that I learnt from the HBR article: Establish legitimacy: It’s difficult to use reframing if you are […]

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Risk vs Issue

Risk vs Issue is something that confuses us more than anything else in Project Management. I have myself always been confused about the difference between Risk and Issue. I always understood it as Issue is an event and Risk is the Consequence. I believe that most of us in the profession also think the same way. […]

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