What’s the Difference between Marketing Plan Vs Marketing Strategy?

Marketing Plan Vs Marketing Strategy: Marketing plan and marketing strategy play an essential part in any organization’s success. Whether we talk about Business to Business Marketing Strategies  or business-to-customer marketing strategist. It comprises everything you identify to achieve your company’s goals. At the same time, the marketing plan will include all those steps required to realize […]

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Advanced AI

Advanced AI Optimization Research for Marketing & Advertising Campaigns

Traditional marketing modes such as Advertisements have become quite expensive. The modern and effective content marketing channels are overcrowded, making it hard to maintain and coordinate the omnichannel presence. To get through these situations, Advanced AI for Marketing can prove useful in providing solutions to optimize marketing campaigns. Many vast enterprises are already implementing the possibilities offered […]

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Top 5 Benefits of Implementing Marketing Technology in Your Business Strategy

Technology is moving faster than ever before and with this customer’s expectations are getting higher too. MarTech marketing technology is becoming key for organizations to meet and exceed customer expectations. MarTech helps organizations fill the digital gap created due to the rapid advancement in technology and evolving consumer behavior. The advancement in artificial intelligence, analytics, and automation […]

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DMP vs CDP vs DATA LAKE

During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to solve every problem while CDPs end up being heavily underestimated. In my opinion, neither CDP and nor Data Lake is replacement for each other but a perfect complement to each other. Data Lakes are a […]

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