Essential skills for a successful digital marketer helps to touches the sky in a business. It can be overwhelming for newcomer marketers to find their proper place in this enormous digital industry. The realm of digital marketing is vast. From obtaining the knowledge of the best data analytics tools to understanding the concepts of content […]
Category: Trends
What’s the Difference between Marketing Plan Vs Marketing Strategy?
Marketing Plan Vs Marketing Strategy: Marketing plan and marketing strategy play an essential part in any organization’s success. Whether we talk about Business to Business Marketing Strategies or business-to-customer marketing strategist. It comprises everything you identify to achieve your company’s goals. At the same time, the marketing plan will include all those steps required to realize […]
Innovative B2B Marketing Strategies for 2022
Many businesses experienced 2021 as a year of great uncertainty and volatility. These situations were fueled by epidemic situations and continued to affect the ways businesses operate globally. Whereas such uncertainties always pose challenges, they also lead to inevitable innovations. Here on this topic, we are excited to share with readers what the future holds […]
MarTech Adoption – How to increase Marketing ROI
Beside your MarTech stack, MarTech adoption is a critical factor in driving success and high return on investment (ROI). MarTech skills and regular use of those skills is probably #1 on the ROI enabler list. Skills come primarily from training and that needs resources especially investment of money.
What is Digital
Today, modern digital technologies allow companies to understand better new sectors, existing demographics, and customer journeys to offer a new level of customer experience, interaction, satisfaction, and even new business models and markets.
Enabling Intelligent Marketing
My Keynote presentation from NASSCOM MARTECH Confluence 2017 on the topic of Digital Transformation: Enabling Intelligent Marketing. Drawing the Technology Landscape for Intelligent Marketing A hype-free overview of intelligent technologies for marketing. This session will also cover the uses, ROI and challenges of these technologies.
Leading Digital Transformation (Step 6)- Generate short-term wins
Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results of the digital transformation. “Track your small wins to motivate big accomplishments.” – Teresa Amabile Motivation is critical to leading digital transformation or any other big change. Motivation comes from organizational momentum that comes from a combination […]
UFO or NASA drones?
I am curious about UFOs but I never write such articles but what we saw tonight makes me curious to share it with all of you. These may be a personal flying drone, drone or may be a UFO. Today 8/13/2014 between 9:10-9:20 PM PST we saw 2 flying objects on the west side of San Ramon. […]