What’s the Difference between Marketing Plan Vs Marketing Strategy?

Marketing Plan Vs Marketing Strategy: Marketing plan and marketing strategy play an essential part in any organization’s success. Whether we talk about Business to Business Marketing Strategies  or business-to-customer marketing strategist. It comprises everything you identify to achieve your company’s goals. At the same time, the marketing plan will include all those steps required to realize […]

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Generate Short Term wins

Leading Digital Transformation (Step 6)- Generate short-term wins

Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results of the digital transformation. “Track your small wins to motivate big accomplishments.” – Teresa Amabile Motivation is critical to leading digital transformation or any other big change. Motivation comes from organizational momentum that comes from a combination […]

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