Ongoing digital revolutions have forced most organizations to reinvent how they operate. Organization at least how consider these evolutions for their future business prospects. Most corporate giants invest substantial funds into the initiatives generally known as Digital Transformation. Whereas these significant investments are supposed to surpass $6.8 trillion by 2023, these investments are usually made […]
The power of social media in this era is prominent. Social media so vital to business grow. And it continues to grow as time passes by. Once, everyone considered it nothing more than a social experiment surrounded by people’s questions rather than their support. Now the entire world recognizes social media as the most potent […]
Marketing isn’t an easy play as it doesn’t only takes effort, but you need to be quite creative too if you wish to implement a successful B2B marketing strategy. When we look at the demands of the market, the selection of the channels we can use for our marketing campaigns, and finally, the budget at […]
As the pandemic situations continued to impact the world since 2020, the Digitization and Digitalization transformation trends from that year sustained their effect in the industry in the year 2021. Most of the digital transformation predictions from last year proved accurate, whereas others didn’t perform well in such hurried times requiring more urgent and strategic needs. So […]
The digital world is changing very fast, and businesses worldwide adopt the digital business model to make use of the new technological advancements. Continuous innovation and development help a business remove incompetencies from its internal and external business processes to improve overall efficiencies and growth. Adding these new technological advancements to your business is no […]
Digital transformation means different things for each organization, and that’s why some organizations are in the planning phase, some in the middle of implementation and some are struggling with the very concept. This digital change is not limited to large organizations but small businesses and start-ups are also welcoming and adapting to the current changing […]
During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to solve every problem while CDPs end up being heavily underestimated. In my opinion, neither CDP and nor Data Lake is replacement for each other but a perfect complement to each other. Data Lakes are a […]
Digitization, Digitalization, and digital transformation are all steps in the right direction at different times. While Digitization initiates the journey, Digitalization accelerates the business systems and makes it easier to access information. It is Digital Transformation that enables the end to end game that every organization needs to win it’s customers, employees and investors.