Essential skills for a successful digital marketer helps to touches the sky in a business. It can be overwhelming for newcomer marketers to find their proper place in this enormous digital industry. The realm of digital marketing is vast. From obtaining the knowledge of the best data analytics tools to understanding the concepts of content […]
Marketing Plan Vs Marketing Strategy: Marketing plan and marketing strategy play an essential part in any organization’s success. Whether we talk about Business to Business Marketing Strategies or business-to-customer marketing strategist. It comprises everything you identify to achieve your company’s goals. At the same time, the marketing plan will include all those steps required to realize […]
Traditional marketing modes such as Advertisements have become quite expensive. The modern and effective content marketing channels are overcrowded, making it hard to maintain and coordinate the omnichannel presence. To get through these situations, Advanced AI for Marketing can prove useful in providing solutions to optimize marketing campaigns. Many vast enterprises are already implementing the possibilities offered […]
Technology is moving faster than ever before and with this customer’s expectations are getting higher too. MarTech marketing technology is becoming key for organizations to meet and exceed customer expectations. MarTech helps organizations fill the digital gap created due to the rapid advancement in technology and evolving consumer behavior. The advancement in artificial intelligence, analytics, and automation […]
Beside your MarTech stack, MarTech adoption is a critical factor in driving success and high return on investment (ROI). MarTech skills and regular use of those skills is probably #1 on the ROI enabler list. Skills come primarily from training and that needs resources especially investment of money.
During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to solve every problem while CDPs end up being heavily underestimated. In my opinion, neither CDP and nor Data Lake is replacement for each other but a perfect complement to each other. Data Lakes are a […]
Here are my tweet notes from Day 2 of Marketing Technology conference (MarTech) at Boston Tweets about “#martech from:rohitprabhakar since:2014-08-20 until:2014-08-21” Some of good reads from others who attended MarTech. REVIEW OF #MARTECH, THE INAUGURAL MARKETING TECHNOLOGY CONFERENCE by CHRISTOPHER S PENN