Chief Marketing Technology Officer

If you want to read about the role of chief marketing technology officer (CMTO) here are some of the best resources in order of my preference: http://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/ http://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist/ar/1 http://www.cmo.com/articles/2014/6/30/chief_marketing_tech.html http://chiefdigitalofficer.net/the-rise-of-the-chief-marketing-technologist/ http://adage.com/article/cmo-strategy/marketing-marketers-a-chief-marketing-technologist/146175/

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CIO Role in Big Data

Today I came across an awesome post by McKinsey on how CIO should play a vital role in the Big Data for their company as CIO have the influence and credibility to run such projects. To help companies raise their game on how they use data and analytics for competitive advantage, CIOs should master four critical roles: as […]

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