What is meaning of Digital in Digital Transformation

This is the most common question I am asked during all my years in digital transformation. It may come in various formats, but the intent is to understand the digital transformation scope. Every digital transformation lead will have a different answer based on the state of the company’s evolution. Hence no answer can be right or wrong in my opinion.
As per me, Digital is the new way of doing business and engaging with customers in this digital age. That is why a digital transformation should focus on both customers and employees in transforming the following:
  • User Experience
  • Business Processes
  • Business Systems
Do you agree? Please share your thoughts.

Rohit

Rohit is a visionary digital & marketing leader skilled at disrupting and transforming small to Fortune 500 companies. Renowned for designing and executing digital transformation that has enabled major business growth.

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