Generate Short Term wins

Leading Digital Transformation (Step 6)- Generate short-term wins

Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results of the digital transformation.

“Track your small wins to motivate big accomplishments.” – Teresa Amabile

Generate Short Term wins
Generate Short Term wins

Motivation is critical to leading digital transformation or any other big change. Motivation comes from organizational momentum that comes from a combination of Digital action and continuous small or big wins at regular intervals.

Digital Transformation Momentum= Digital Action X (Short-Term Wins)

Here are some of my key lessons learnt on generating short-term wins and fueling the big change of digital transformation:

Communicate Wins/Results in Sesame Street terms

One of my very good friend and colleague always says, keep it so simple that even your grandmother can understand. We all love complex analytics/numbers especially when it comes to declaring results but it is very important that we use sesame street simple analytics/numbers/terminology that our stakeholders can easily understand.

“Don’t leave your results at the mercy of interpretation”

Spotlight Early Adopters and Advertise the(ir) wins!

This is probably one of my biggest ingredients to the success of Digital Transformation. In the early days of digital transformation once I have preliminary small wins, I encourage and bring our key business stakeholders on the stage/phone/meetings to share their journey, story and wins. This generated authentic excitement among other stakehodlers and motivation to be part of digital transformation. This way I found more partners who want to co-create those short-term win and success stories.

Replicate success at other places/projects/teams

Once I have a tested formula to make business impact in one area/group, immediately I try to find other areas of opportunity to apply that knowledge. This helps in creating more success stories in more areas/groups. As more short-term wins/success stories come in especially from different groups, bigger momentum around digital transformation is created. This leads to a long lasting change at a far faster pace!

Related Articles:

8 steps to digital transformation

Leading Digital Transformation (Step 1) Creating Sense of Urgency

Leading Digital Transformation (Step 2) Build a Guiding Coalition 

Leading Digital Transformation (Step 3) Develop Vision & Strategy 

Leading Digital Transformation (Step 4) Communicate and Enlist volunteers

Leading Digital Transformation (Step 5)- Empower and Remove Barriers


Rohit is a visionary digital & marketing leader skilled at disrupting and transforming small to Fortune 500 companies. Renowned for designing and executing digital transformation that has enabled major business growth.

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