2103 report for Incapsula reveals an increase in bot traffic since last year. Are you currently segmenting your bot traffic in your web analytics profile? Are you ensuring that your website metrics are not inflated? If not, I think this a right time to start thinking and doing something about it because
61.5% of Web Traffic Is Not Human
Here are some good articles on how you can segment the bot traffic if you are using Google Analytics:
- How to Filter Bot Traffic From Your Google Analytics
- GOOGLE ANALYTICS: HOW TO SEGMENT AND FILTER ROBOT TRAFFIC