Are your metrics screwed up due to bots? 61.5% of website visitors are bots.

Rohit Prabhakar Marketing Technology

2103 report for Incapsula reveals an increase in bot traffic since last year. Are you currently segmenting your bot traffic in your web analytics profile? Are you ensuring that your website metrics are not inflated? If not, I think this a right time to start thinking and doing something about it because

61.5% of Web Traffic Is Not Human

61.5% of Web Traffic Is Not Human

Here are some good articles on how you can segment the bot traffic if you are using Google Analytics:

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