It was beyond my imagination to understand the new wave of advertisement that is taking shape right now. I have never thought how social media can be used in the media ads. This was clearly evident as I surfed the following two state of the technology ads:
- An award-winning rich media ad that was created by Euro RSCG for the new Volvo XC60
- A great campaign for Harley Davidson, created by the agency Overdrive
Both of these adds almost like websites with interactive video, games, photo and gallery. At the very same time these were seamlessly integrated with twitter and facebook. The huge number of hits that these ads gathered is evident of the fact that a revolution in the field of marketing is going to take place soon as the technologies are more available to achieve the same now.
I read this exiting story at google blog by Neal Mohan, Vice President of Product Management.
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