Now goo.gl is going to shorten the URLs. Currently this is only intended for google’s own use. Currently this can be used by google toolbar and feedburner.
As per goo.gl
The core goals of this service are:
- Stability – ensuring that the service has very good uptime
- Security – protecting users from malware and phishing pages
- Speed – fast resolution of short URLs
Looking forward to use this service.
More details go to google blog