It was beyond my imagination to understand the new wave of advertisement that is taking shape right now. I have never thought how social media can be used in the media ads. This was clearly evident as I surfed the following two state of the technology ads:
An award-winning rich media ad that was created by Euro RSCG for the new Volvo XC60
A great campaign for Harley Davidson, created by the agency Overdrive
Both of these adds almost like websites with interactive video, games, phot...