The fall of Google Nexus One

By Rohit On May 15, 2010 · 1 Comment

: Image by Getty Images via Daylife

No more Nexus one online, it is officially offline! Today Google announced a huge change to their dream model of selling NexusOne on through their own website. Google at it’s official blog that the site that they have created will be no more available and the phone will be sold through the conventional channels. Meantime Sprint has also announced that they are no more interested in offering NexusOne to their customers.

All these announcements are coming after a poor sales of the phone. I was always interested in finding out the outcome of this sales model since the day of its inception. I never prayed or thought of a failure of this model but was interested in the studying the impact of the success or failure of this model. The recent announcement has very well portrayed that the customers want to have a touch and feel of things before they would buy it online. Even in the high tech world people would like to see how the phone looks and works before they will end up ordering it. Even if there are thousands of videos to show how good NexusOne looks or work the customer will still want to try it before buying.

What I have learnt from this is that “Personal touch still matters!”. Even in this high tech world nothing can replace the need of touch, see and feel anything before buying. Surely I buy books online directly without even looking at it in the store. But for things like clothes everybody would really like to feel and see how it looks on him. For all electronics, nobody would love to buy anything before playing with it at a store. As I am planning to buy an iPad hence I went to an Apple store and played with it for almost 30 minutes. Now I am all set, I will order it online anytime I feel yes I should go ahead!

The phone other that iphone 4 I am anxiously watching is HTC Evo 4G from Sprint.